Good piece in the Guardian on the growing popularity of women’s soccer in Britain - now the third biggest sport by participation in the UK after men’s soccer and cricket. The Guardian explains how this interest aims to be converted into fandom at the professional level with the FA Women’s Super League by innovative use of social media: one player from each club will wear their Twitter name on their kit this year.
Since the WSL launched, attendances have increased by more than 600%, viewing figures of live broadcast matches, at 450,000, are on a par with those of the men’s Scottish Premier League, and the social media channels now attract more than 80,000 followers. It has transformed the player-fan relationship by making it a fully interactive league. Research commissioned for the FA by Sport England Active People ahead of the 2012 season shows that the low profile of women’s football is what is driving fans to Twitter and Facebook for news. Fans are up to seven times as interactive as those of the men’s game.